Weekly Audit Checklist

Run this audit every week to optimize your X strategy.

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Content Performance Review

Top Performers

Review your best-performing posts this week:

• What type of content performed best? (thread, image, video, text)
• What hooks got the most engagement?
• What topics resonated?
• What time/day worked best?

Underperformers

Review posts that flopped:

• Why did they underperform?
• Were hooks weak?
• Wrong timing?
• Off-topic for audience?

Key Metrics to Check

Metric	This Week	Last Week	Trend
Impressions	___	___	↑↓→
Engagement rate	___	___	↑↓→
Profile visits	___	___	↑↓→
New followers	___	___	↑↓→
Replies received	___	___	↑↓→

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Engagement Quality Audit

Replies Given

• Did I engage meaningfully with others?
• Did I engage with people in my niche?
• Did I respond to all comments on my posts?

Relationship Building

• Connected with any new people in my niche?
• Supported other creators?
• Any new DM conversations?

Engagement Ratio

Target: 80% engaging / 20% posting

• Spent more time engaging than posting?
• Quality of engagement was high?

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Negative Signal Check

Block/Mute Review

• Any signs of being blocked/muted? (sudden engagement drop)
• Posted anything controversial that might trigger blocks?
• Over-engaged with anyone (spam risk)?

Content Safety

• All content was ToS compliant?
• No spam-like behavior?
• No engagement bait that could backfire?

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Posting Cadence Review

Frequency

• How many posts this week? ___
• Was this sustainable?
• Quality maintained?

Timing

• Posted at optimal times?
• Spaced posts 3+ hours apart?
• Available first hour for engagement?

Consistency

• Posted on schedule?
• Maintained content pillars balance?
• Any days missed? Why?

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Profile Health Check (Monthly)

Profile Optimization

• Bio still accurate and compelling?
• Pinned tweet is still my best?
• Banner image current?
• Recent posts reflect my niche?

Follower Quality

• Follower growth healthy?
• New followers are in target audience?
• Any suspicious follower patterns?

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Next Week Planning

Content Calendar

Day	Planned Content	Hook Idea
Mon
Tue
Wed
Thu
Fri
Sat
Sun

Goals

• Engagement goal: ___
• Follower growth goal: ___
• Content experiments to try: ___

Improvements

Based on this week’s audit, I will:

1. Do more of: ___
2. Do less of: ___
3. Try new: ___

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Quick Weekly Audit (5 min version)

□ Reviewed top 3 performers - identified why
□ Reviewed bottom 3 performers - identified why
□ Engagement rate trending positively?
□ No negative signals detected?
□ Posted consistently?
□ Next week planned?

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Next: Profile Optimization →