Profile Optimization Checklist

Optimize your profile for maximum conversion (profile visit → follow).

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Why Profile Matters

The algorithm tracks profile_click as a positive signal. When someone clicks your profile:

Profile visit → They decide to follow (or not) in seconds

Your profile is your conversion page.

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Profile Picture

Requirements

• Clear face shot (or recognizable brand logo)
• High resolution (not blurry)
• Good lighting (professional look)
• Consistent with other platforms
• Stands out when small (timeline size)

Testing

• Does it look good at 48x48 pixels?
• Is it recognizable?
• Does it represent my brand?

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Header/Banner Image

Requirements

• 1500x500 pixels optimal size
• Communicates value proposition or brand
• Not text-heavy (hard to read on mobile)
• Visually appealing and professional
• Updated (not outdated info)

Ideas

Type	Example
Value prop	“Helping X achieve Y”
Social proof	Logos, numbers, testimonials
Personal brand	Signature style/colors
Featured work	Product shots, content preview

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Bio (160 characters max)

Structure Template

[What you do] + [Who you help] + [Unique value/credential]

Requirements

• Clear value proposition in first line
• Specific (not generic)
• Keyword-rich for discoverability
• Includes social proof (if available)
• Call to action (optional)

Examples

❌ Bad:

"Entrepreneur. Investor. Dreamer. Making the world better."

✅ Good:

"Helping SaaS founders hit $1M ARR | Built 3 exits | Daily growth tactics"

Checklist

• Would someone know what I do in 3 seconds?
• Does it say who I help?
• Is there a reason to follow?
• Any social proof?

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Location

• Set to something relevant
• Can be location or tagline
• Not left blank

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Website Link

Requirements

• Link works
• Points to highest-value destination
• Updated regularly

Link Options (priority order)

1. Lead magnet / newsletter signup
2. Key resource for your audience
3. Personal site
4. Link-in-bio page (if multiple offers)

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Pinned Tweet

This is CRITICAL

The pinned tweet is the first content people see. It should convert visitors to followers.

Best Types of Pinned Tweets

Type	When to Use
Best-performing thread	Showcase your best content
Value-packed resource	Attract your target audience
Introduction post	“Here’s who I am and what I share”
Lead magnet	Convert followers to subscribers
Viral hit	Social proof of good content

Checklist

• Is this my best content?
• Does it represent what I post about?
• Does it have strong engagement?
• Updated in last 3 months?
• Would a new visitor want to follow after reading?

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Recent Posts

When someone visits your profile, they see your recent posts.

Requirements

• Last 5-10 posts represent my niche
• Mix of content types
• Consistent quality
• Not all self-promotion
• Recent activity (not weeks old)

Red Flags to Fix

• No posts in last week (looks abandoned)
• All promotional content (looks spammy)
• Off-topic posts (confuses visitors)
• Low engagement (social proof issue)

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Full Profile Audit Checklist

Run this monthly:

Visual Elements

• Profile picture is optimal
• Banner is updated and effective
• Visual brand is consistent

Text Elements

• Bio clearly communicates value
• Location is set
• Link is working and optimal

Content Elements

• Pinned tweet is best content
• Recent posts represent my brand
• Activity is consistent

Conversion Test

Ask yourself: If I landed on this profile for the first time, would I follow?

• Value is clear
• Expertise is evident
• Content looks interesting
• Professional appearance

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A/B Testing Ideas

Experiment with:

Element	Test Ideas
Bio	Different value props
Pinned	Different content types
Banner	Different messages
Profile pic	Professional vs casual

Track: Profile visits → follows conversion

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Quick Reference

PROFILE MUST-HAVES:
□ Clear, professional profile pic
□ Banner with value prop
□ Bio that converts (160 chars max)
□ Link to best destination
□ Pinned tweet is best content
□ Recent posts match niche

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Back to: Rules

Reference