Pre-Post Checklist

Run through this checklist before publishing any post.

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Quick Check (30 seconds)

✅ The Hook

• First line stops the scroll
• Creates curiosity or value promise
• No weak starts (“Just wanted to share…”)

✅ The Format

• Easy to read (spacing, bullets, emojis)
• Not a wall of text
• Mobile-friendly length

✅ The Engagement Hook

• Ends with question or CTA
• Invites replies/discussion
• Not ending with a period (.)

✅ The Media (if applicable)

• Image adds value (not generic)
• Video > 10 seconds (for VQV bonus)
• Video has captions
• Native upload (not external link)

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Content Quality Check

Value Assessment

• Would I engage with this if I saw it?
• Does it provide unique value?
• Is this my best work?

Niche Alignment

• Matches my usual topics
• Builds my authority
• Target audience would care

Engagement Potential

• Could this generate replies?
• Is it quotable/shareable?
• Would someone bookmark this?

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Safety Check

Negative Signal Prevention

• No spam keywords (DM me, link in bio, follow for follow)
• Not controversial enough to trigger blocks
• Compliant with X ToS
• No muted keyword risks

Timing Check

• 3+ hours since last post (diversity penalty)
• Peak time for my audience
• I’ll be available first hour to engage

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Pre-Flight Final

Before Hitting Post

• Read it aloud (catches awkward phrasing)
• Checked for typos
• Links work (if any)
• Tags are appropriate (not spam tagging)

Ready to Launch?

If all checks pass → POST
If any check fails → REVISE
If unsure → DON'T POST (quality over quantity)

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Post-Publish Checklist

First 15 Minutes

• Drop your own reply/context if planned
• Be ready to respond to first comments
• Don’t abandon the post

First Hour

• Respond to ALL replies
• Thank people for engagement
• Keep conversation going

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Quick Reference Card

Copy this for fast checking:

PRE-POST:
□ Hook is strong
□ Format is clean
□ Ends with engagement hook
□ Media adds value (if any)
□ Provides unique value
□ Matches my niche
□ No spam/banned keywords
□ 3+ hours since last post
□ Checked for typos

POST-PUBLISH:
□ Replied to comments first hour
□ Kept conversation going

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Next: Weekly Audit Checklist →