X Algorithm Playbook

The definitive guide to maximizing your reach on X (Twitter)

Based on reverse-engineering the open-source algorithm

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The Algorithm in 60 Seconds

Your Post Score = Σ (weight × P(action))

POSITIVE: reply (+2×), like, retweet, quote, share, follow
NEGATIVE: block (-10×), mute, report (-20×), "not interested"

Key insight: The algorithm predicts 19 different user actions and weights them. Maximize positive, avoid negative.

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Quick Navigation

Start Here	Go Deeper
10 Golden Rules	Scoring System
Pre-Post Checklist	Action Weights
Common Mistakes	Filter System

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The 10 Golden Rules

1. Replies are king — Posts that generate replies score ~2× higher
2. Avoid negative actions — One block = -10× the value of a like
3. Space your posts — Author diversity penalty kicks in after 1st post
4. In-network first — Your followers see you before non-followers
5. Video > Image > Text — But only if video exceeds minimum duration
6. Dwell time matters — Longer content = higher engagement signal
7. Don’t trigger filters — 12 filters can completely hide your content
8. Engage authentically — Algorithm tracks your interaction patterns
9. Niche down — Consistent topics improve retrieval matching
10. Quality > Quantity — One great post beats five mediocre ones

Read full rules →

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Action Weights

Action	Weight	Impact
Reply	~2×	Highest positive
Quote Tweet	~1.5×	Strong
Retweet	~1×	Good
Like	~1×	Baseline
Block	~-10×	Very negative
Report	~-20×	Devastating

Full reference →

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Repository Contents

x-algorithm-playbook/
├── rules/           # 7 core strategy guides
├── checklists/      # 3 actionable checklists
├── case-studies/    # 2 real-world examples
└── reference/       # 3 technical deep-dives

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Source

This playbook is based on analysis of:

• xAI X Algorithm
• Twitter Algorithm (Archive)

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